Cleansing the skin is an essential step in any skincare routine.
Here are 5 reasons not to miss out on this essential beauty routine:

• Throughout the day, skin accumulates dirt , pollution , sebum , and makeup . Deep cleansing helps remove these impurities, prevent clogged pores, and avoid blemishes like blackheads and acne .
• Effective cleansing removes residue from the skin and allows moisturizers , serums or creams to be better absorbed and therefore more effective.
• Gentle cleansing helps maintain the skin's pH balance, preventing dryness or excess sebum, which can lead to skin problems such as dry or oily skin .
• By removing impurities and cleansing pores, skin infections are prevented and the risk of irritation, redness, and skin problems is reduced.